Work·Mobile Apps·Capability showcase

Field-sales mobile CRM

A CRM that field reps actually use because it's built around their day — route plan, in-store visit checklist, order capture, signal-tolerant — not a desktop port.

The Problem

Reps in the field are given desktop CRMs in a phone shell. They take notes on paper and enter them at home. Half never makes it in. Management thinks they have data; they have stories.

The Approach
  1. 01

    Designed for the rep's day: morning route planner, in-store visit screen, order capture, end-of-day summary — in that order.

  2. 02

    Built offline-first so visits in a basement supermarket don't need a connection. Sync happens whenever signal returns.

  3. 03

    Pre-populated the visit screen from CRM context: last visit, last order, open issues, photo notes — the rep walks in informed.

  4. 04

    Implemented 2-tap reporting: visit done, outcome chip, optional voice note. No forms.

  5. 05

    Wired manager dashboards: who visited what, where the route slipped, what stock the chain wants — same data, different lens.

If your CRM is a desktop port, your reps are using paper. They just didn't tell you.

The Outcome
  • Reps capture visits in the field, not at home in the evening.

  • Sales managers get truth instead of stories.

  • Onboarding a new rep is hours, not weeks.

  • Out-of-stock signal reaches HQ same-day, not next week.

≈ 95%
Visit logging compliance
2
Reporting taps
Full day
Offline tolerance
Hours
Rep onboarding
Stack
React NativeExpoFirestoreMapboxNestJS

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