Journal

Notes from the studio.

Pricing, process, architecture decisions, and lessons from real production work. Written for founders and managers who need decisions they can act on.

Pricing & Scoping·6 min read·May 20, 2026

What it actually costs to build a mobile app in Jordan in 2026

A concrete, honest breakdown — MVP, production, and companion apps — with what each tier really includes and where money disappears when teams cut the wrong corners.

Pricing & Scoping·5 min read·May 15, 2026

Custom website cost in Jordan in 2026 — the honest breakdown

Marketing sites, web apps, and SaaS platforms — what each tier really includes, where money disappears, and how to tell a **** site from a **** platform without being technical.

Building MVPs·5 min read·May 8, 2026

How long should a SaaS MVP actually take in 2026?

Six to twelve weeks for the right kind of MVP. Six months for the wrong kind. The phases, the killers, and how to tell whether your timeline is realistic or hallucinated.

Build vs Buy·5 min read·May 1, 2026

Should you build internal tools or just pay for Notion/Airtable/Odoo?

When SaaS fits, when it doesn't, and the cost crossover most companies don't notice until they've burned ****k a year for three years.